The Future of Building

Firas Obeido Tamimi is a visionary entrepreneur and internationally recognized expert in energy efficiency, building automation, and smart city technologies. With over three decades of experience, he has pioneered innovative solutions that bridge engineering, digital transformation, and sustainability, reshaping how buildings and cities operate. He is the Founder and Chairman of SatchNet Electronic Systems, one of the region’s leading building automation firms, and the Chief Executive Officer of SmartAE – Saudi Arabia, where he drives large-scale initiatives in energy retrofits, IoT for buildings, and intelligent facility management. His career also includes launching UnitexControls, a manufacturer of advanced IoT devices, and co-founding multiple ventures across the Middle East in engineering and energy services. A thought leader passionate about AI, data-driven efficiency, and digital twins, Firas believes technology is not only a tool for operational excellence but also a catalyst for positive social, economic, and environmental impact. He has shared his expertise at major international conferences including the BIG 5 Technology Talks, AMITY University Lectures, and European Union Energy Forums, inspiring audiences on the future of green and resilient infrastructure. Certified as a CEM, CMVP, and LonMark Professional, Firas continues to empower the next generation of engineers, while championing sustainable innovation for a smarter, greener future.